• We do not currently make Gluten/ Dairy Free Cakes. Our cakes may contain traces of Nuts and out Fruit Cakes does contain Nuts and alcohol.
  • Our cakes all contain dairy products and vegetable fats. Our cakes keep for five days depending on what cake you order, after delivery.
  • Our fruit cakes last perfectly for months not years, if stored correctly in a cool dry and dark place.
  • Edible Images and sugar models can be put on most cakes
  • Editing and altering may involve extra charges.
  • Handmade sugar models and craft models can quoted separately.
  • Cake toppers and custom made cake toppers are sold separately and need at least 10 working dates notice.
  • We require 15 working days for your sugar models.
  • We accept Bank Transfers: Account number 35452234 sort code:56-00-46 and paypal: Estherfairs@mail.com
  • For Payment requirement contact us at Estherfairs@mail.com
  • Private Policy: We do not store card details neither do we share data with third parties.
  • All our cakes are well packed
  • We deliver cakes within the M25 and neighbouring areas of London. There will be an additional cost with delivery extending out of London and abroad.
  • If your cake is needed for a specific time. We recommend that you pick up a day before or ask for your delivered to you a day before it is required.
  • Any change to delivery address must be notified in writing at least 48 hours before your cake is required.
  • Cancelations of cakes can be made 5 working days prior to the agreed delivery day. Which will result in a partial refund of up to 75% (Wedding Cakes and Bespoke Cakes are not included).
  • Wedding and Bespoke Cakes can be cancelled 6 weeks from agreed delivery day.
  • No refunds will be made for cakes cancelled within 5 working days from the agreed delivery day.
  • No refunds will be made for last minute cake when cancelled.
  • Wedding cakes and Bespoke cakes can be cancelled 6 weeks from the agreed delivery day. 25% refund will be made.
  • No further compensation will be paid.
  • Corrections and repairs to cakes including inscription mistakes can be corrected on the same day in most cases. You are required to give us the opportunity and must let us know of the problem within one hour of accepting your cake.
  • Although we receive very few complaints. We do take your complaint seriously. Some complaints requires picture evidence or a slice of the sponge and further investigation will be carried out.
  • Immediate refunds will not be possible.
  • All evidences must be detailed in writing and photographed before using your cake


This Privacy Notice explains in detail the types of personal data we may collect about you when you interact with us. It also explains how we’ll store and handle that data and keep it safe.
We hope the following sections will answer any questions you have but if not, please do get in touch with us at [insert EstherFairs email]
EstherFairs manufactures and delivers celebration cakes. The company also has its own product line of cookies, jam and condiments.
The law on data protection sets out several different reasons for which a company may collect and process your personal data, including:
Consent In specific situations, we can collect and process your data with your consent eg., when you tick a box to receive email newsletters. When collecting your personal data, we’ll always make clear to your which data is necessary in connection with a particular service.
Contractual obligations In certain circumstances, we need your personal data to comply with our contractual obligations.
compliance If the law requires us to, we may need to collect and process your data eg., we can pass on details of people involved in fraud or other criminal activity.
Legitimate interest In specific situations, we require your data to pursue our legitimate interests in a way which might reasonably be expected as part of running our business and which does not materially impact your rights, freedom or interests.
  • When you visit our website and use your account to buy products in our shop or online.
  • When you make an online purchase and check out as a guest (in which case we just collect transaction-based data).
  • When you purchase a product or service in store or by phone but don’t have (or don’t use) an account.
  • When you engage with us on social media.
  • When you contact us by any means with queries, complaints etc.
  • When you book any kind of appointment with us.
  • When you comment on or review our products and services.
  • When you fill in any online forms.
  • Details of your interactions with us in store, online and on the phone.
  • Personal details which help us to recommend items of interest.
We’ll only ask for and use your personal data collected for recommending items of interest and to tailor your shopping experience with us. Of course, it’s always your choice whether you share such details with us.
  • Payment card information.
  • Your comments and product reviews.
  • Your social media username, if you interact with us through those channels, to help us respond to your comments, questions or feedback.
We want to give you the best possible customer experience. One way to achieve that is to get the richest picture we can of who you are by combining the data we have about you.
We then use this to offer you promotions, products and services that are most likely to interest you. In the case of loyalty scheme members, we’ll also offer you relevant rewards.
The data privacy law allows this as part of our legitimate interest in understanding our customers and providing the highest levels of service.
Of course, if you wish to change how we use your data, you’ll find details in the ‘What are my rights?’ section below.
Remember, if you choose not to share your personal data with us, or refuse certain contact permissions, we might not be able to provide some services you’ve asked for.
For example, if you’ve asked us to let you know when an item comes back into stock, we can’t do that if you’ve withdrawn your general consent to hear from us. Here’s how we’ll use your personal data and why:
  • To process any orders that you make by using our websites or in store.
  • To respond to your queries, refund requests and complaints. Handling the information you sent enables us to respond. We may also keep a record of these to inform any future communication with us and to demonstrate how we communicated with you throughout. We do this on the basis of our contractual obligations to you, our legal obligations and our legitimate interests in providing you with the best service and understanding how we can improve our service based on your experience.
  • To process payments and to prevent fraudulent transactions. We do this on the basis of our legitimate business interests. This also helps to protect our customers from fraud.
  • To send you communications required by law or which are necessary to inform you about our changes to the services we provide you. For example, updates to this Privacy Notice, product recall notices, and legally required information relating to your orders. These service messages will not include any promotional content and do not require prior consent when sent by email or text message. If we do not use your personal data for these purposes, we would be unable to comply with our legal obligations.
  • To comply with our contractual or legal obligations to share data with law enforcement.
Of course, you are free to opt out of receiving these requests from us at any time by contacting us at: Data Protection Officer: [insert EstherFairs email].
We know how much data security matters to all our customers. With this in mind we will treat your data with the utmost care and take all appropriate steps to protect it.
We secure access to all transactional areas of our websites and apps using ‘https’ technology.
Our software partners regularly monitor our system for possible vulnerabilities and attacks.
Whenever we collect or process your personal data, we’ll only keep it for as long as is necessary for the purpose for which it was collected. At the end of that retention period, your data will either be deleted.
Orders: When you place an order, we’ll keep the personal data you give us for five years, so we can comply with our legal and contractual obligations.
We do not share your personal details with any third parties.
An overview of your different rights
You have the right to request:
  • Access to the personal data we hold about you, free of charge in most cases.
  • The correction of your personal data when incorrect, out of date or incomplete.
  • For example, when you withdraw consent, or object and we have no legitimate overriding interest, or once the purpose for which we hold the data has come to an end
  • That we stop using your personal data for direct marketing (either through specific channels, or all channels).
  • That we stop any consent-based processing of your personal data after you withdraw that consent.
You have the right to request a copy of any information about you that EstherFairs holds at any time, and also to have that information corrected if it is inaccurate. To ask for your information, please contact Data Protection Officer on email [insert EstherFairs email]. If we choose not to action your request we will explain to you the reasons for our refusal.
Your right to withdraw consent
Whenever you have given us your consent to use your personal data, you have the right to change your mind at any time and withdraw that consent.
If you feel that your data has not been handled correctly, or you are unhappy with our response to any requests you have made to us regarding the use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office.
You can contact them by calling 0303 123 1113.
Or go online to www.ico.org.uk/concerns (opens in a new window; please note we can't be responsible for the content of external websites)
We hope this Privacy Notice has been helpful in setting out the way we handle your personal data and your rights to control it.
If you have any questions that haven’t been covered, please contact our Data Protection Officer who will be pleased to help you:
  • Email us at [insert EstherFairs email]
This notice was last updated on 30/08/2019